AI voice disclosure
Applies from 2026-08-02 · Last reviewed 2026-09-10 · Current
AI voice needs disclosure when it is realistic — especially cloned voices of real people or synthetic narration that could be mistaken for a real recording. Cloning an identifiable person’s voice also triggers consent and human review. YouTube’s altered-content disclosure explicitly covers synthetic voices; TikTok requires labeling realistic AI audio. Under the EU AI Act from 2 August 2026, deployers must disclose realistic manipulated audio resembling real persons or events.
Who is affected
- Podcast, social and video teams using synthetic narration.
- Agencies producing multilingual voice-overs.
- Legal teams handling voice-cloning consent.
What triggers the rule
- Cloned voice of a real person.
- Realistic synthetic narration.
- Voice alteration making someone appear to say something they did not.
What does not trigger it / exceptions
- Obviously robotic or stylised voice where no one could assume a real recording.
Scenario table
| Scenario | Outcome | Why |
|---|---|---|
| Generic synthetic voice-over on real footage | Disclosure recommended | The voice is synthetic; disclose it specifically to stay truthful and platform-safe. |
| Cloned voice of the CEO | Human review required | Identifiable person: consent, approval and wording need a human owner. |
| AI denoising of a recorded interview | No disclosure identified | Restoration does not change what was said; record it in the manifest. |
Required action
- Disclose synthetic voice in the platform flow and caption where sensible.
- Obtain written consent for cloned voices.
- Record voice model, scope and approver.
Practical marketing examples
- “Narration is AI-generated.”
- “Voice cloned with the speaker’s consent for accessibility.”
Relation to platform policy
EU AI Act Article 50(4) requires deployers to disclose realistic AI-generated or manipulated image, audio and video resembling real persons, objects, places or events. Use the platform’s native label and keep your own evidence record.
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Primary sources
Related pages
Methodology: Disclara answers are generated from a versioned rule set citing primary sources, reviewed by humans. Information on this page is not legal advice. See sources & methodology and rule changelog.