AI Usage Manifest
Last reviewed 2026-09-10 · Current
An AI Usage Manifest is a structured record attached to each marketing asset: which components were AI-generated or AI-assisted, which tools were used, who reviewed and approved, and which rule version applied. Platforms strip metadata and policies change; your manifest is the durable evidence that survives publishing. Disclara generates manifests automatically from checker results.
Who is affected
- Agencies that must answer client audits.
- Marketing teams with approval workflows.
- Legal teams proving review history.
What triggers the rule
- Any AI involvement in a published asset.
- Client contracts requiring AI-use transparency.
- Internal approval policies.
What does not trigger it / exceptions
- Assets with zero AI involvement can carry a short “no AI use” attestation instead.
Scenario table
| Scenario | Outcome | Why |
|---|---|---|
| Campaign asset with AI background | Disclosure recommended | The manifest records the generated component, tool and reviewer, and feeds the disclosure wording. |
| Fully human-produced asset | No disclosure identified | A “no AI use” attestation closes the audit question. |
Required action
- Record component-level AI use, not just “made with AI”.
- Name the reviewer and the decision date.
- Version manifests against rule versions.
Practical marketing examples
- Background: AI-generated (Tool X). Product: photographed. Reviewer: A. Kowalska, 2026-09-12.
Relation to platform policy
Manifests feed platform-native labels with accurate component-level wording — and remain after platforms strip file metadata.
Run the free check — result, wording and sources in under a minute.
Primary sources
Related pages
Methodology: Disclara answers are generated from a versioned rule set citing primary sources, reviewed by humans. Information on this page is not legal advice. See sources & methodology and rule changelog.