AI text disclosure
Direct answer
AI-generated marketing copy does not automatically require a public label under every rule. The purpose of the text, the publishing platform and meaningful human editorial responsibility all matter. Record AI involvement internally even when no public disclosure is identified, and review public-interest text separately under EU AI Act Article 50(4).
Applies when
- AI-generated text informing the public on matters of public interest.
- Publication without meaningful human editorial control.
- A client policy requiring disclosure.
Doesn't apply when
- Human-reviewed text where a person holds editorial responsibility may fall within the Article 50 text exception.
Worked decision
Example
AI draft rewritten and approved by an editor
No disclosure identified
Meaningful human review and editorial responsibility are recorded.
Next steps
Required action
- Record the role AI played in drafting or editing.
- Name the responsible human editor.
- Check subject matter and client policy before publication.
Publishing layer
Platform differences
Law, platform and client layers
Platform disclosure controls and legal duties are separate layers. Check the destination platform, the content itself and the applicable jurisdiction, then retain evidence of the decision.
Evidence
Source
Freshness and accountability
Last verified
Applies from 2026-08-02 · Last reviewed 2026-09-12 · Current
Run this exact scenario
Relevant content, AI-use and platform inputs are preselected. Confirm the remaining facts before relying on the result.
Who is affected
- Content and social teams using writing assistants.
- Agencies producing copy at scale.
- Editors publishing public-interest information.
More scenarios
| Scenario | Outcome | Why |
|---|---|---|
| Unreviewed AI public-interest article | Disclosure required | The tracked EU rule expressly addresses this type of text. |
| Client requires all AI-assisted copy to be labeled | Disclosure recommended | Client policy can be stricter than the legal baseline. |
Practical marketing examples
- AI-assisted product copy reviewed by the brand editor.
- AI-generated public-interest explainer disclosed at publication.
Related pages
Disclara separates binding law, platform policy, client policy, technical provenance and recommended wording. Information on this page is not legal advice. See editorial policy.