Structured disclosure knowledge
Disclara Rule Graph
Explore the versioned rules, source dependencies and platform label mechanics behind the checker. Market, platform, media and date identify scope candidates — not whether your asset must be disclosed. The full checker separately evaluates your role, AI operations, realism, materiality, documentation and client policy.
Explore a publication scope
A blank date includes historical and scheduled versions. A selected date filters recorded windows; it does not establish an unstated effective date or confirm that an unreviewed policy has not changed.
What this graph does — and does not — decide
NOT EVALUATED · partial catalog. 13 rule versions and 8 platform capability records match this scope. No matching record means a coverage gap, not “not required”.
Starts a fresh questionnaire. Only selected scope fields are prefilled; role, AI use, consent, realism and client policy still need confirmation.
Open structured graph JSON · Source methodology · Policy and rule history
Digests are deterministic consistency identifiers, not signatures or trusted timestamps. Source review dates are preserved below, not refreshed by this page.
Rule scope candidates
SELF REGULATORY CODE · scheduled · version 1
India ASCI — consumer-material synthetic advertising content
ASCI requires an accurate disclosure when synthetically generated advertising content materially influences consumer decisions and its absence could mislead.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usagecommercial_contextmaterialityperson_representationindia_asci_context
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Choose an accurate created/enhanced AI-origin label or an equivalent suitable platform label.
- Verify placement and prominence under ASCI's disclaimer guidance; a label does not cure false endorsements or missing consent.
Sources and recorded freshness
- Advertising Standards Council of India: Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising — Assessment for labelling, clauses 1–4. Last checked: 2026-09-30; status: current; review owner: Disclara Editorial. Final ASCI self-regulatory guideline, published 29 September 2026 and effective on expiration of three months. The 17 September chairman signature is not the publication date. Consumer-material synthetic depictions and sponsored AI product suggestions are separate branches; a suitable platform label may implement the AI-origin disclosure. Consent contract granularity is an operational control, not a verbatim ASCI clause.
SELF REGULATORY CODE · scheduled · version 1
India ASCI — sponsored AI product suggestion
A paid or sponsored product suggestion generated by AI must clearly identify its commercial influence as Sponsored by [Brand].
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usagecommercial_contextindia_asci_context.paid_ai_product_suggestionindia_asci_context.sponsored_brand
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Identify the sponsoring brand clearly as Sponsored by [Brand] next to the AI-generated recommendation.
Sources and recorded freshness
- Advertising Standards Council of India: Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising — Assessment for labelling clause 2(6), clause 4. Last checked: 2026-09-30; status: current; review owner: Disclara Editorial. Final ASCI self-regulatory guideline, published 29 September 2026 and effective on expiration of three months. The 17 September chairman signature is not the publication date. Consumer-material synthetic depictions and sponsored AI product suggestions are separate branches; a suitable platform label may implement the AI-origin disclosure. Consent contract granularity is an operational control, not a verbatim ASCI clause.
SELF REGULATORY CODE · superseded · version 1
Philippines ASC Circular 2026-014 — AI use in advertising
An advertisement containing content created, generated or materially enhanced with AI, in whole or in part, requires a clear and reasonably conspicuous AI-use disclosure under the ASC circular.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usagecommercial_contextmateriality
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Use a clear, reasonably conspicuous AI-use disclosure appropriate to the ad format; check legibility, size and contrast.
- Retain the final-asset comparison, affected-component assessment, materiality rationale and human reviewer decision.
- Check claims, depictions, endorsements and consent separately; disclosure alone does not resolve those obligations.
Sources and recorded freshness
- Ad Standards Council Philippines: ASC Circular 2026-014 — Guidelines on the Use of Artificial Intelligence in Advertising — Sections III-IV, V and VIII. Last checked: 2026-09-24; status: current; review owner: Disclara Editorial. Sections III-IV distinguish broad AI use in production from disclosure for advertisements containing content created, generated or materially enhanced by AI. No numerical materiality threshold is supplied. The circular is ASC self-regulation, not a general statute.
SELF REGULATORY CODE · current · version 2
Philippines ASC 2026-014A — AI change and documentation dependency
A created, replaced or materially altered AI element triggers disclosure when that element has an underlying documentation requirement. AI use or materiality alone is insufficient.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usagecommercial_contextmaterialitydocumentation_context
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Resolve the affected element's consent, permit, authorization, endorsement, rights or similar documentation dependency; disclosure does not replace current-use clearance.
- For visual disclosure use Arial/Tahoma, at least 12 pt or appropriate scaling, readable against the background; general placement is discretionary. Generated-child disclosure belongs in relevant frames/layouts.
- Retain the scoped rationale and evidence references; a native platform label is not assumed to meet these rendering constraints.
Sources and recorded freshness
- Ad Standards Council Philippines: ASC Circular 2026-014A — Supplemental guide to AI in advertising — Supplemental guide pp. 1–2. Last checked: 2026-10-03; status: current; review owner: Disclara source interpretation; not legal sign-off. The PDF is dated October 1; the web page was published October 2. No separate new effective date is stated. Disclara's October 2 cutover is editorial, with October 1 requiring date review. Disclosure depends on an AI-changed element's underlying documentation requirement; the real-child DOLE example is counterfactual, not a blanket synthetic-child permit requirement. Visual font/size constraints and child-specific frames/layouts apply. Registry metadata is not a retained source body.
BINDING LAW · scheduled · version 2
California SB 1050 — synthetic performer advertising disclosure
A California-facing advertisement that prominently includes a realistic synthetic performer who is not recognizable as a specific natural person must include a clear and conspicuous disclosure, subject to the enacted expressive-work and translation or accessibility exclusions.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usagecommercial_contextperson_representationcalifornia_synthetic_performer_context
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Use clear wording substantially similar to ‘This performance features a synthetic performer’ or ‘No human performer is depicted.’
- Confirm that the performance is realistic and that neither enacted exclusion applies before treating the statutory template as mandatory.
Sources and recorded freshness
- California Legislative Information: SB-1050 False advertising: synthetic performers — Business and Professions Code section 17610(a)-(f); Chapter 246, Statutes of 2026. Last checked: 2026-09-19; status: scheduled; review owner: Disclara Editorial. Chapter 246, Statutes of 2026. Applies to advertisements that prominently include a synthetic performer; the enacted text contains defined exclusions.
- California Legislative Information: California Constitution, Article IV, Section 8 — Article IV, Section 8(c)(1). Last checked: 2026-09-19; status: current; review owner: Disclara Editorial. Section 8(c) supplies the general effective-date rule for non-urgency statutes enacted in a regular session.
BINDING LAW · current · version 2
EU AI Act Article 50(4) — disclosure of realistic synthetic media
A professional deployer of an AI system that generates or manipulates image, audio or video resembling persons, objects, places or events, where the content could falsely appear authentic or truthful, must disclose its artificial generation or manipulation.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usageperson_representation.likely_mistaken_for_authentic
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Disclose the artificial generation or manipulation clearly and distinguishably at first exposure to the content.
Sources and recorded freshness
- European Union: Regulation (EU) 2024/1689 (Artificial Intelligence Act) — Article 3(4) and Article 50(4). Last checked: 2026-09-12; status: current; review owner: Disclara Editorial. Article 50 transparency obligations apply from 2 August 2026 (Art. 113).
- European Commission: Transparency obligations under Article 50 of the AI Act — Deployer definition, personal-use exclusion and disclosure at first exposure. Last checked: 2026-09-21; status: current; review owner: Disclara Editorial. The Commission distinguishes provider-side machine-readable marking from deployer-side human-visible disclosure, excludes personal non-professional use, explains that employees under a legal person's control are not separate deployers, and records the Article 50(2) grace period until 2 December 2026 for systems placed on the market before 2 August 2026.
BINDING LAW · current · version 1
EU AI Act Article 50(4) — synthetic public-interest text
A professional deployer of an AI system that generates or manipulates text published to inform the public on matters of public interest must disclose the artificial origin, unless a natural person with editorial responsibility reviewed the publication.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usagecommercial_contexthuman_editorial_review
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Add a clear AI-generation disclosure near the article or post, or document human editorial responsibility.
Sources and recorded freshness
- European Union: Regulation (EU) 2024/1689 (Artificial Intelligence Act) — Article 3(4), Article 50(4) and disclosure manner in Article 50(5). Last checked: 2026-09-12; status: current; review owner: Disclara Editorial. Article 50 transparency obligations apply from 2 August 2026 (Art. 113).
- European Commission: Transparency obligations under Article 50 of the AI Act — Deployer definition, personal-use exclusion and public-interest text. Last checked: 2026-09-21; status: current; review owner: Disclara Editorial. The Commission distinguishes provider-side machine-readable marking from deployer-side human-visible disclosure, excludes personal non-professional use, explains that employees under a legal person's control are not separate deployers, and records the Article 50(2) grace period until 2 December 2026 for systems placed on the market before 2 August 2026.
PLATFORM POLICY · current · version 1
TikTok — realistic AI-generated content must carry the AIGC label
TikTok requires creators to label realistic AI-generated or significantly edited media containing realistic images, audio or video.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usageperson_representationcommercial_contextjurisdiction
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Enable TikTok’s AI-generated content (AIGC) label before publishing.
Sources and recorded freshness
- TikTok: About AI-generated content — TikTok Support — How to label AI-generated content. Last checked: 2026-09-23; status: current; review owner: Disclara Editorial.
- TikTok: Integrity and Authenticity — TikTok Community Guidelines — AI-generated content (AIGC). Last checked: 2026-09-10; status: current; review owner: Disclara Editorial.
PLATFORM POLICY · current · version 1
YouTube — disclose realistic altered or synthetic content
Creators must tell YouTube when realistic altered or synthetic content could mislead viewers, including synthetic voices, altered faces, realistic scenes and fictional events.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usageperson_representationcommercial_contextjurisdiction
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Complete YouTube Studio’s “Altered content” disclosure during upload.
Sources and recorded freshness
- YouTube: Disclosing altered or synthetic content — YouTube Help — Disclosing altered or synthetic content. Last checked: 2026-09-23; status: current; review owner: Disclara Editorial.
- YouTube: How we're helping creators disclose altered or synthetic content — Creator disclosure flow. Last checked: 2026-09-10; status: current; review owner: Disclara Editorial.
PLATFORM POLICY · current · version 1
Instagram / Facebook — Meta AI info labels
Meta applies “AI info” labels to detected or self-disclosed photorealistic AI-generated or AI-modified media on Instagram and Facebook.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usageperson_representationcommercial_contextjurisdiction
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Use Meta’s self-disclosure flow and verify the resulting AI info label.
Sources and recorded freshness
- Meta: Labeling AI Content — Meta Transparency Center — Labeling AI Content. Last checked: 2026-09-10; status: current; review owner: Disclara Editorial.
- Meta: Our Approach to Labeling AI-Generated Content and Manipulated Media — Meta labeling approach. Last checked: 2026-09-23; status: current; review owner: Disclara Editorial.
PLATFORM POLICY · current · version 1
WhatsApp Channels — label AI-created or AI-edited media
WhatsApp provides an AI content label for Channel media created or edited with AI. Its platform trigger can be broader than the legal deepfake threshold.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usage
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Add the AI content label to the Channel update before publishing and confirm it deliberately.
Sources and recorded freshness
- WhatsApp: About AI content labels on WhatsApp Channels — About AI content labels on WhatsApp Channels. Last checked: 2026-09-12; status: current; review owner: Disclara Editorial. Channel-specific AI content label; availability and automatic application may vary.
- WABetaInfo: WhatsApp launches AI content label for channels on iOS — Channel label scope and confirmed application behavior. Last checked: 2026-09-12; status: current; review owner: Disclara Editorial. Secondary rollout evidence for label permanence, Channel scope and phased availability; verify against first-party product behavior.
PLATFORM POLICY · current · version 1
Pinterest — generated or modified media can receive a Gen AI label
Pinterest documents Gen AI labels for Pins and a separate disclosure surface for ads when owner input, metadata or platform systems indicate that content was generated or modified with AI.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usage
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Identify AI-generated or modified media and verify whether Pinterest rendered a disclosure on the published Pin or ad.
Sources and recorded freshness
- Pinterest: Gen AI labels — AI labels on Pins and AI labels on ads. Last checked: 2026-09-13; status: current; review owner: Disclara Editorial. Pinterest documents AI-modified labels for Pins and a separate ad disclosure surface based on owner input or platform detection.
PLATFORM POLICY · uncertain · version 1
Microsoft Ads — advertiser remains responsible for applicable disclosure
Microsoft's advertising terms leave responsibility for applicable law and ad content with the advertiser. For an EU-targeted realistic synthetic ad that triggers Article 50, the platform-policy layer therefore points to disclosure; this is not a universal label requirement for every AI-assisted ad.
Inputs / evidence dependencies to resolve
obligation_role_contextplanned_publish_atai_usageperson_representationcommercial_contextjurisdiction
Non-exhaustive input pointers, not proof that supplied facts or documents are valid. Retain the assessed asset/version hash, scoped manifest, rule/source version, rationale and accountable review.
Actions if this rule matches
- Apply the disclosure required for the exact content and market, preserve available provenance, and verify the served ad rather than relying on review-system acceptance.
Sources and recorded freshness
- Microsoft Advertising: Microsoft Advertising Agreement — Sections 2, 4 and 5. Last checked: 2026-09-15; status: current; review owner: Disclara Editorial. The agreement keeps responsibility for ad content and applicable law with the advertiser, permits Microsoft to reformat or modify ads, and states that non-enforcement does not waive Microsoft's rights. It does not create a universal AI-disclosure duty for every ad.
- Microsoft Advertising: Guidelines for AI-generated advertising — First-party help page; unavailable at last verification and marked uncertain. Last checked: 2026-09-23; status: uncertain; review owner: Disclara Editorial. Rechecked 23 September 2026: the first-party help URL still returns an 'Oops' / no matching result page. It cannot support detailed format-specific AI-disclosure claims until Microsoft restores or replaces it.
Platform label mechanics — separate from legal duties
tiktok: AI-generated content (AIGC)
Version 1 · CURRENT · last checked 2026-09-10 · last verified 2026-09-19
Media: image, video, audio, avatar, mixed. Publishing methods: native_app. Policy: POLICY_ESTABLISHED. Native mechanism: AVAILABLE.
Signals TikTok's AIGC classification; it is not a legal-compliance verdict.
Applied by: PUBLISHER, PLATFORM_AUTOMATION. Placement: Post label selected in the native publishing flow. Visibility: Visible to viewers according to TikTok's rendering.
- Scheduler/API workflows may not preserve the creator’s in-app AIGC selection.
- TikTok may also label content when AI indicators are detected; detection is not proof of your production history.
- About AI-generated content — TikTok Support — How to label AI-generated content; last checked 2026-09-23; current.
- Integrity and Authenticity — TikTok Community Guidelines — AI-generated content (AIGC); last checked 2026-09-10; current.
youtube: Altered content
Version 1 · CURRENT · last checked 2026-09-10 · last verified 2026-09-19
Media: image, video, audio, avatar, mixed. Publishing methods: native_app, scheduler_api. Policy: POLICY_ESTABLISHED. Native mechanism: AVAILABLE.
Signals realistic altered or synthetic content under YouTube policy.
Applied by: PUBLISHER, PLATFORM_AUTOMATION. Placement: Description or a more prominent label selected by YouTube. Visibility: Prominence varies with topic sensitivity.
- YouTube decides whether the label appears in the description or more prominently.
- API uploads may still require the disclosure step to be completed in YouTube Studio.
- Disclosing altered or synthetic content — YouTube Help — Disclosing altered or synthetic content; last checked 2026-09-23; current.
- How we're helping creators disclose altered or synthetic content — Creator disclosure flow; last checked 2026-09-10; current.
instagram: AI info
Version 1 · CURRENT · last checked 2026-09-10 · last verified 2026-09-19
Media: image, video, audio, avatar, mixed. Publishing methods: native_app, scheduler_api. Policy: POLICY_ESTABLISHED. Native mechanism: AVAILABLE.
Signals detected or self-declared AI involvement, which may exceed the legal disclosure threshold.
Applied by: PUBLISHER, PLATFORM_AUTOMATION. Placement: On the post or in the post menu depending on the detected AI involvement. Visibility: Visible on-post for generated content; edited-content treatment can be less prominent.
- Meta may widen or apply an AI info label automatically when indicators are detected.
- Scheduled posts may need post-publication correction in the app.
- Confirm the classification before enabling AI info; a reliable post-publication rollback path has not been verified.
- An absent label does not establish that the media is not AI-generated or AI-modified.
- Labeling AI Content — Meta Transparency Center — Labeling AI Content; last checked 2026-09-10; current.
- Our Approach to Labeling AI-Generated Content and Manipulated Media — Meta labeling approach; last checked 2026-09-23; current.
- AI Video Faking UK Politician's Immigration Views — AI Info label inputs and limited self-disclosure enforcement; last checked 2026-09-19; current.
facebook: AI info
Version 1 · CURRENT · last checked 2026-09-10 · last verified 2026-09-19
Media: image, video, audio, avatar, mixed. Publishing methods: native_app, scheduler_api. Policy: POLICY_ESTABLISHED. Native mechanism: AVAILABLE.
Signals detected or self-declared AI involvement, which may exceed the legal disclosure threshold.
Applied by: PUBLISHER, PLATFORM_AUTOMATION. Placement: On the post or in the post menu depending on the detected AI involvement. Visibility: Visible on-post for generated content; edited-content treatment can be less prominent.
- Scheduled posts may need post-publication correction and label verification.
- An absent label does not establish that the media is not AI-generated or AI-modified.
- Labeling AI Content — Meta Transparency Center — Labeling AI Content; last checked 2026-09-10; current.
- Our Approach to Labeling AI-Generated Content and Manipulated Media — Meta labeling approach; last checked 2026-09-23; current.
- AI Video Faking UK Politician's Immigration Views — AI Info label inputs and limited self-disclosure enforcement; last checked 2026-09-19; current.
website: website_manual_disclosure
Version 1 · CURRENT · last checked 2026-09-10 · last verified 2026-09-19
Media: text, image, video, audio, avatar, mixed. Publishing methods: cms_website. Policy: NOT_APPLICABLE. Native mechanism: NO_NATIVE_MECHANISM.
Label semantics not recorded.
- A caption or adjacent notice is required because the destination site has no universal native label.
- C2PA Technical Specification (2.4 series) — Content Credentials overview; last checked 2026-09-12; current.
whatsapp: AI content
Version 1 · CURRENT · last checked 2026-09-12 · last verified 2026-09-12
Media: image, video, audio, mixed. Publishing methods: native_app. Policy: POLICY_ESTABLISHED. Native mechanism: AVAILABLE.
Signals that AI was used to create or edit the media; it does not mean a legal duty was established.
Applied by: PUBLISHER, PLATFORM_AUTOMATION. Placement: Channel update bubble. Visibility: Visible to everyone who can view the Channel update.
- The tracked feature applies to WhatsApp Channels, not ordinary private or group chats.
- Once a Channel admin confirms the label, WhatsApp does not provide a removal action for that update.
- Availability and automatic labeling can vary by account, app version and jurisdiction.
- About AI content labels on WhatsApp Channels — About AI content labels on WhatsApp Channels; last checked 2026-09-12; current.
- WhatsApp launches AI content label for channels on iOS — Label permanence and phased iOS/Android rollout; last checked 2026-09-12; current.
microsoft-ads: microsoft_ads_ai_ad_controls
Version 1 · UNKNOWN · last checked 2026-09-15 · last verified 2026-09-15
Media: text, image, video, audio, avatar, mixed. Publishing methods: paid_ad. Policy: UNKNOWN. Native mechanism: NO_NATIVE_MECHANISM.
Label semantics not recorded.
- No universal viewer-visible AI label is established for every Microsoft Ads format by the currently available first-party material.
- Machine-readable provenance on Microsoft-generated assets does not necessarily replace a visible disclosure required by law or policy.
- The newer first-party AI-advertising help page was unavailable at the last check and is marked for re-verification.
- Microsoft may reformat or modify advertising content; compare the approved asset with the served variant and preserve both records.
- Microsoft Advertising Agreement — Sections 2, 4 and 5; last checked 2026-09-15; current.
- Copilot in Microsoft Advertising — Generated creative and provenance measures; last checked 2026-09-23; current.
- Guidelines for AI-generated advertising — First-party help page unavailable at last verification; last checked 2026-09-23; uncertain.
pinterest: AI modified / Gen AI
Version 1 · CURRENT · last checked 2026-09-13 · last verified 2026-09-13
Media: image, video, audio, avatar, mixed. Publishing methods: native_app, paid_ad. Policy: POLICY_ESTABLISHED. Native mechanism: AVAILABLE.
Signals owner-declared or platform-detected AI generation or modification; it is not a legal-compliance verdict.
Applied by: PUBLISHER, PLATFORM_AUTOMATION. Placement: Organic Pin close-up or the ad details opened from the ellipsis menu. Visibility: Placement differs between organic Pins and ads.
- Organic and promoted Pins expose AI information in different surfaces.
- Detection can rely on metadata or classifiers and does not prove a complete production history.
- Pinterest has announced a broader policy package effective 12 November 2026; recheck the policies then in force for campaigns active on or after that date.
- Gen AI labels — AI labels on Pins and AI labels on ads; last checked 2026-09-13; current.
- Changes to our policies — Policy update list and effective date; last checked 2026-09-13; scheduled.
