AI disclosure by real marketing use case
AI content disclosure scenarios
Start with what your team actually made. Each guide separates the EU rule from platform policy, gives exact disclosure wording and opens the same scenario prefilled in the Disclosure Checker.
Choose a scenario
Disclosure recommended
AI product background
Do you need to disclose an AI-generated product background?
Get the answerHuman review required
Generative fill
Do you need to disclose generative fill?
Get the answerDisclosure required
Synthetic spokesperson
Do you need to disclose a synthetic spokesperson?
Get the answerHuman review required
Synthetic customer review
Do you need to disclose a synthetic customer review?
Get the answerDisclosure recommended
AI voice-over
Do you need to disclose an AI voice-over?
Get the answerDisclosure recommended
Virtual model / avatar
Do you need to disclose a virtual model or AI avatar?
Get the answerDisclosure required
Fully synthetic ad
Do you need to disclose a fully synthetic AI ad?
Get the answerHuman review required
Platform-generated ad variant
Do you need to disclose a platform-generated AI ad variant?
Get the answerThese are decision guides, not universal rules. The final result changes with realism, material alteration, destination platform, audience, consent and the factual claims made by the asset.