TikTok AI voice disclosure — AIGC label workflow

Direct answer

TikTok requires creators to label realistic AI-generated content, including realistic audio. Turn on the AIGC label in the native publishing flow and describe the synthetic voice specifically when needed. A cloned identifiable voice also requires separate consent and rights review.

Applies when

Realistic synthetic narration.
Cloned voice of a real person.
Audio altered to change what a person appears to say.

Doesn't apply when

Clearly stylised or obviously artificial sound may fall outside the realistic AIGC trigger, but other rules can still apply.

Worked decision

Example

Generic realistic AI narrator

Disclosure required

TikTok's AIGC rule covers realistic generated audio.

Next steps

Required action

Enable AIGC in the final publishing screen.
Name the generated voice where useful.
Verify the label and retain consent evidence.

Publishing layer

Platform differences

Law, platform and client layers

EU AI Act Article 50(4) requires deployers to disclose realistic AI-generated or manipulated image, audio and video resembling real persons, objects, places or events. Use the platform’s native label and keep your own evidence record.

Evidence

Source

About AI-generated content — TikTok SupportTikTok · effective from 2024-05-01 · last checked 2026-09-23
Integrity and Authenticity — TikTok Community GuidelinesTikTok · last checked 2026-09-10
Regulation (EU) 2024/1689 (Artificial Intelligence Act)European Union · effective from 2024-08-01 · last checked 2026-09-12

Freshness and accountability

Last verified

Applies from 2026-08-02 · Last reviewed 2026-09-12 · Current

Run this exact scenario

Relevant content, AI-use and platform inputs are preselected. Confirm the remaining facts before relying on the result.

Open prefilled checker

Who is affected

TikTok creators using synthetic narration.
Brands localising voice-over with AI.
Agencies cloning an identifiable voice.

More scenarios

Scenario	Outcome	Why
CEO voice clone with consent	Human review required	Verify consent scope as well as the platform label.

Practical marketing examples

“Narration generated with AI.”
Dubbed voice created with the speaker's written permission.

Disclara separates binding law, platform policy, client policy, technical provenance and recommended wording. Information on this page is not legal advice. See editorial policy.