Official EU AI disclosure icons
Direct answer
The Commission publishes three optional EU icons: a basic AI icon, a fully AI-generated icon and a partially AI-modified icon. Each is available in black, white and 50% transparency variants. They are free to use without attribution, but using an icon alone does not establish legal compliance or imply that a non-signatory follows the Code of Practice.
Applies when
- Basic: AI involvement plus custom wording or an interactive second layer.
- Generated: the entire covered content is AI-generated apart from prompting.
- Modified: pre-existing human content was partially modified into covered content.
Doesn't apply when
- Do not use the icons to imply Commission approval or Code signatory status.
Worked decision
Example
Entire realistic video generated from prompts
Disclosure required
Use the fully AI-generated variant when the Article 50 trigger is met.
Next steps
Required action
- Confirm the Article 50 trigger first.
- Select the icon matching the degree of generation.
- Add accessible text and follow current placement specifications.
Publishing layer
Platform differences
Law, platform and client layers
Article 50 duties and platform policies are separate layers. A platform label can help communicate AI use, but it does not by itself establish compliance with the AI Act.
Evidence
Source
Freshness and accountability
Last verified
Applies from 2026-08-02 · Last reviewed 2026-09-12 · Current
Run this exact scenario
Relevant content, AI-use and platform inputs are preselected. Confirm the remaining facts before relying on the result.
Who is affected
- Creators and publishers labelling covered content.
- Marketing teams choosing accurate disclosure wording.
- Design systems implementing EU labels.
More scenarios
| Scenario | Outcome | Why |
|---|---|---|
| Real apartment photo furnished using AI | Disclosure required | The Commission lists this as a partially AI-modified example when it becomes a deepfake. |
| Custom label names only the generated voice | Disclosure recommended | The basic icon can accompany component-specific text. |
Practical marketing examples
- AI GENERATED icon for entirely synthetic content.
- AI MODIFIED icon for materially altered human-made content.
Related pages
Disclara separates binding law, platform policy, client policy, technical provenance and recommended wording. Information on this page is not legal advice. See editorial policy.