EU AI content labels
Direct answer
Article 50 distinguishes provider-side machine-readable marking from deployer-side disclosure to people. The Commission's EU icons are an optional way to support visible labelling in covered cases. The icon should be clear at first exposure, unobstructed and able to remain visible when content is reshared or downloaded.
Applies when
- A covered deepfake or public-interest text publication.
- A provider-side content-marking obligation.
- Use of Code of Practice measures.
Doesn't apply when
- The EU icons are optional; Article 50 duties are not optional when their conditions apply.
Worked decision
Example
Icon visible only after opening a menu
Human review required
The Commission summary calls for disclosure by first exposure.
Next steps
Required action
- Determine whether the content is covered.
- Choose a clear label and accessible alternative text.
- Verify placement against the current Code of Practice.
Publishing layer
Platform differences
Law, platform and client layers
Article 50 duties and platform policies are separate layers. A platform label can help communicate AI use, but it does not by itself establish compliance with the AI Act.
Evidence
Source
Freshness and accountability
Last verified
Applies from 2026-08-02 · Last reviewed 2026-09-12 · Current
Run this exact scenario
Relevant content, AI-use and platform inputs are preselected. Confirm the remaining facts before relying on the result.
Who is affected
- Publishers of covered AI-generated content.
- Product teams implementing content labels.
- Code of Practice signatories.
More scenarios
| Scenario | Outcome | Why |
|---|---|---|
| Icon and plain-language label embedded in the asset | Disclosure recommended | This supports visibility and comprehension, subject to the full placement rules. |
Practical marketing examples
- Basic icon with component-specific wording.
- Fully AI-generated icon on an entirely synthetic asset.
Related pages
Disclara separates binding law, platform policy, client policy, technical provenance and recommended wording. Information on this page is not legal advice. See editorial policy.