AI-generated text and Article 50
Direct answer
Article 50(4) requires deployers to disclose AI-generated or manipulated text published to inform the public on matters of public interest when it has not undergone human review or editorial control and no person holds editorial responsibility. Article 50(5) governs how and when the information must be presented. Ordinary AI-assisted marketing copy is not automatically covered.
Applies when
- Text generated or manipulated by AI.
- Publication informs the public on a matter of public interest.
- No qualifying human review and editorial responsibility.
Doesn't apply when
- Text with human review or editorial control where a natural or legal person holds editorial responsibility.
Worked decision
Example
Unreviewed AI public-health explainer
Disclosure required
It informs the public on a public-interest matter without editorial control.
Next steps
Required action
- Document the text's subject and AI role.
- Record the reviewer and editorial owner.
- Disclose clearly when all statutory triggers are met.
Publishing layer
Platform differences
Law, platform and client layers
Article 50 duties and platform policies are separate layers. A platform label can help communicate AI use, but it does not by itself establish compliance with the AI Act.
Evidence
Source
Freshness and accountability
Last verified
Applies from 2026-08-02 · Last reviewed 2026-09-21 · Current
Run this exact scenario
Relevant content, AI-use and platform inputs are preselected. Confirm the remaining facts before relying on the result.
Who is affected
- Publishers of public-interest information.
- Marketing and communications teams using AI-written text.
- Editors who assume publication responsibility.
More scenarios
| Scenario | Outcome | Why |
|---|---|---|
| Human-edited product description | No disclosure identified | The specific public-interest text trigger is not established. |
Practical marketing examples
- AI-generated local safety notice.
- AI draft substantially edited and signed off by a named editor.
Related pages
Disclara separates binding law, platform policy, client policy, technical provenance and recommended wording. Information on this page is not legal advice. See editorial policy.