EU Code of Practice for AI-generated content

Direct answer

The final Code of Practice has two sections: provider measures for marking and detection, and deployer measures for labelling deepfakes and covered text. Adherence is voluntary. The Commission and AI Board assessed it as an adequate means to demonstrate compliance, but adherence is not conclusive proof of compliance.

Applies when

Choosing the Code as a compliance route.
Implementing provider-side marking.
Implementing deployer-side labels.

Doesn't apply when

Non-signatories may use other equivalently adequate measures but must be able to demonstrate adequacy.

Worked decision

Example

Signatory implements Section 2 labels

Disclosure recommended

The implementation can evidence the selected compliance route but must still satisfy the law.

Next steps

Required action

Choose and document the compliance route.
Implement the relevant section's measures.
Track updates and retain implementation evidence.

Publishing layer

Platform differences

Law, platform and client layers

Article 50 duties and platform policies are separate layers. A platform label can help communicate AI use, but it does not by itself establish compliance with the AI Act.

Evidence

Source

Code of Practice on Transparency of AI-generated ContentEuropean Commission · effective from 2026-08-02 · last checked 2026-09-12
Guidelines on transparency obligations for providers and deployers of certain AI systemsEuropean Commission · effective from 2026-08-02 · last checked 2026-09-21
Regulation (EU) 2024/1689 (Artificial Intelligence Act)European Union · effective from 2024-08-01 · last checked 2026-09-12

Freshness and accountability

Last verified

Applies from 2026-08-02 · Last reviewed 2026-09-12 · Current

Run this exact scenario

Relevant content, AI-use and platform inputs are preselected. Confirm the remaining facts before relying on the result.

Open prefilled checker

Who is affected

Providers and deployers considering signature.
Teams implementing Article 50 controls.
Auditors reviewing marking and labelling evidence.

More scenarios

Scenario	Outcome	Why
Non-signatory uses an EU icon	Human review required	Icon use must not be represented as adherence to the Code.

Practical marketing examples

Provider documents machine-readable marking controls.
Deployer documents label placement and accessibility.

Disclara separates binding law, platform policy, client policy, technical provenance and recommended wording. Information on this page is not legal advice. See editorial policy.